Experiential marketing (1999)
Experiential marketing is a 1999 marketing book written by Bernd Schmitt.
"Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.
Quick answers
What is Experiential marketing about?
"Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.
When was Experiential marketing published?
Experiential marketing was published in 1999.
Who made Experiential marketing?
Experiential marketing was written by Bernd Schmitt.