Seeing What's Next (2004)
Seeing What's Next is a 2004 forecasting book written by Clayton M. Christensen.
When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.
Quick answers
What is Seeing What's Next about?
When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.
When was Seeing What's Next published?
Seeing What's Next was published in 2004.
Who made Seeing What's Next?
Seeing What's Next was written by Clayton M. Christensen.