Techno-ready marketing (2001)
Techno-ready marketing is a 2001 technological innovations book written by A. Parasuraman.
"Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services."--Jacket.
Quick answers
What is Techno-ready marketing about?
"Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services."--Jacket.
When was Techno-ready marketing published?
Techno-ready marketing was published in 2001.
Who made Techno-ready marketing?
Techno-ready marketing was written by A. Parasuraman.