The rise of the platform marketer (2015)
The rise of the platform marketer is a 2015 social media book written by Craig Dempster.
Digital marketing platforms like Google, Facebook, Twitter, etc., have given marketers the chance to deliver targeted and personalized experiences at the individual level, based on individual customer online behavior, but at massive scale, around the clock. To take advantage of these trends and use data and analytics to create relevant engagements with the consumers, brands will have to develop a new set of capabilities, tools, metrics, and processes, along with a new set of skills to use them. We call this new breed of marketer The Platform Marketer. This marketer has a deep understanding of CRM principles, yet knows how to thrive in the new digital audience platform environment. Necessary skills include: Customer Identity management, Audience management, Consumer privacy and compliance. Media and channel optimization, Measurement and attribution, Experience creation and design,Technology Stack.
Quick answers
What is The rise of the platform marketer about?
Digital marketing platforms like Google, Facebook, Twitter, etc., have given marketers the chance to deliver targeted and personalized experiences at the individual level, based on individual customer online behavior, but at massive scale, around the clock. To take advantage of these trends and use data and analytics to create relevant engagements with the consumers, brands will have to develop a new set of capabilities, tools, metrics, and processes, along with a new set of skills to use them. We call this new breed of marketer The Platform Marketer. This marketer has a deep understanding of CRM principles, yet knows how to thrive in the new digital audience platform environment. Necessary skills include: Customer Identity management, Audience management, Consumer privacy and compliance. Media and channel optimization, Measurement and attribution, Experience creation and design,Technology Stack.
When was The rise of the platform marketer published?
The rise of the platform marketer was published in 2015.
Who made The rise of the platform marketer?
The rise of the platform marketer was written by Craig Dempster.