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Blizzard Entertainment: StarCraft, Diablo, Warcraft and the Art of Polish

StarCraft and Diablo, Warcraft and World of Warcraft. A cross-media guide to Blizzard Entertainment, the studio that perfected the real-time strategy game, invented the loot loop, built the biggest online world in history, and made polish its religion.

Blizzard's motto was three words long and it built an empire on them: it's ready when it's ready. Founded in 1991 in Irvine, California, the studio rarely invented a genre from scratch, but it perfected almost everything it touched. It took the real-time strategy game and made StarCraft, still the finest ever built. It took the dungeon crawl and made Diablo, the game that taught the whole industry the addictive pull of loot. It took the online role-playing game and made World of Warcraft, a world so vast that tens of millions of people moved in. And it wrapped all of it in a level of polish and cinematic craft nobody could match.

This is the studio's run: the strategy masterpieces, the Diablo dungeons, the world that swallowed millions, and the modern era. Here is the map.

The essential Blizzard

Start here

The polish and the three pillars

Blizzard's golden age rested on three pillars, and it turned each into a genre-defining series. Real-time strategy became Warcraft and StarCraft. The action role-playing game became Diablo. The massively multiplayer world became World of Warcraft. What united them was craft: Blizzard would delay, refine and polish until a game felt effortless to play and impossible to put down. That obsession with feel, more than any single idea, is the studio's real signature.

The real-time strategy masterpieces

Warcraft and StarCraft, the peak of the genre

Three armies balanced to perfection, a reward loop nobody could resist, a world that never logged off: Blizzard perfected them all.

The Diablo dungeons

The loot loop that ate the industry

The World of Warcraft years

The MMO that became a home

The modern Blizzard

Heroes, cards and the hero shooter

Where Blizzard began

The early games, as Silicon and Synapse

A short history of Blizzard

  • 1991The studio that becomes Blizzard is founded in California, first making games like The Lost Vikings.
  • 1994Warcraft: Orcs & Humans launches Blizzard into real-time strategy.
  • 1996Diablo defines the action role-playing game and its addictive loot loop.
  • 1998StarCraft becomes the finest real-time strategy game ever made and a global esport.
  • 2002Warcraft III adds hero units and, through its mod scene, seeds the MOBA genre.
  • 2004World of Warcraft launches and makes the MMORPG a mainstream phenomenon.
  • 2016Overwatch reinvents the team shooter and shows Blizzard's polish undimmed.

The people who built Blizzard

The founders and the storyteller behind Warcraft, StarCraft and Diablo. Follow any of them to their full catalogue.

Keep listening on Podfriend

Shows and themes that go deep on this era of gaming.

More golden-age studios

Every studio in the series. More on the way.

Sierra On-Line: The Golden Age of the QuestLucasArts: The SCUMM Adventures & the Star Wars EmpireWestwood Studios: The Studio That Invented Real-Time StrategyMicroProse: Flight Sims, Sid Meier and the Empire of One More TurnInterplay: By Gamers, For Gamers, and the Golden Age of the RPGOrigin Systems: We Create WorldsBullfrog: God Games, Dungeon Keepers and the Molyneux YearsRevolution Software: Broken Sword and the British AdventureDelphine Software: Another World and the French Art of the Cinematic GameWadjet Eye Games: The Studio That Kept the Adventure AliveEidos Interactive: Lara Croft, Deus Ex and the British Golden AgeInfogrames: Alone in the Dark, French Horror and the Road to AtariBroderbund: Prince of Persia, Myst and the Early Software AgePsygnosis: Wipeout, Lemmings and the Coolest Studio in GamesKonami: Metal Gear, Castlevania, Silent Hill and the Japanese Golden AgeCryo Interactive: Dune, Atlantis and the French CD-ROM Dreamid Software: Doom, Quake and the Birth of the ShooterCapcom: Street Fighter, Resident Evil, Mega Man and the Arcade EmpireSquaresoft: Final Fantasy, Chrono Trigger and the Golden Age of the JRPGSega: Sonic, the Arcade, the Dreamcast and YakuzaNamco: Pac-Man, Tekken and the Arcade Golden AgeMaxis: SimCity, The Sims and Will Wright's Software ToysRare: GoldenEye, Banjo-Kazooie and the N64 Golden AgeBioWare: Baldur's Gate, Mass Effect and the Art of the ChoiceBungie: Halo, Marathon and the Console Shooter RebornSir-Tech: Wizardry, Jagged Alliance and the Roots of the RPGCoktel Vision: Gobliiins and the French Puzzle AdventureAccess Software: Tex Murphy and the FMV DetectiveLegend Entertainment: The Literary Adventure and the Heirs to Infocom
Explore the full Golden Age of Game Studios hub →
It rarely invented a genre, but it perfected almost everything it touched. That was Blizzard.

Frequently asked

What is Blizzard Entertainment best known for?

The Warcraft and StarCraft real-time strategy series, the Diablo action role-playing games, World of Warcraft, and later titles like Overwatch and Hearthstone. Blizzard is famous for its exceptional polish and its 'it's ready when it's ready' approach.

Is StarCraft really the best RTS ever?

StarCraft (1998) is widely regarded as the finest real-time strategy game ever made, thanks to its near-perfect balance of three asymmetric factions. It became a national esport in South Korea and is still played competitively decades later.

Did Diablo invent the loot loop?

Diablo (1996) and especially Diablo II (2000) defined the action role-playing game and its randomised loot loop, a reward system now central to countless games from Destiny to Borderlands.

How big was World of Warcraft?

World of Warcraft (2004) grew to more than ten million subscribers at its peak, making the massively multiplayer online role-playing game a mainstream phenomenon and setting the standard for the genre.